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Abstract: Herbert Simon’s slogan that information abundance implies attention scarcity is generally taken to be foundational to the very concept of the attention economy, the economic system in which human attention is the scarce resource. My first aim in this talk is to assess how fitting Simon’s framework is for understanding attending in the attention economy. I will argue that it is not, and in the second half will draw upon predictive processing and other more action-oriented frameworks to better understand the challenges faced by human attention in the attention economy.

Passcode: 924265

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