Finance for Marketeers (N1651)

15 credits, Level 6

Spring teaching

On this module, you'll explore the financial implications of marketing decisions, from resource costs to expected financial benefits. With marketers increasingly accountable for profitability, you'll examine financial metrics used to guide decision-making, track performance and define success in both profit-driven and non-profit organisations.

Key topics include:

  • budgeting and resource allocation
  • financial metrics for marketing performance
  • profitability in operations and brand management
  • short, medium and long-term financial planning.

The module equips you with the confidence to assess the financial impact of your marketing decisions.

Teaching

33%: Lecture
67%: Practical (Workshop)

Assessment

30%: Coursework (Test)
70%: Examination (Computer-based examination)

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 30 hours of contact time and about 120 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We鈥檙e planning to run these modules in the academic year 2025/26. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We鈥檒l make sure to let you know of any material changes to modules at the earliest opportunity.